Manchester City, a Premier League football club, has partnered with cryptocurrency exchange OKX to launch a new NFT collection, "Unseen City Shirts." This limited-edition collection offers fans a chance to win unique jerseys and matchday experiences.
How it works:
Users can mint digital collectibles on the OKX app, which gives them a chance to win redesigned, commemorative football shirts depending on the rarity of the NFT.
The limited collection jerseys feature hand-painted artwork incorporating the Lancashire rose and the Manchester worker bee.
The rarity of the NFTs is determined algorithmically, with five ultra-rare NFTs offering exclusive experiences, including a play-on-pitch experience and limited-edition City shirts.
Exclusive Experiences:
Five ultra-rare NFTs:
Play-on-pitch experience
Two tickets to a Manchester City match
Limited-edition City shirt
Five rare NFTs:
Stadium tour experience
Hospitality ticket
"The Roses and the Bees" design jersey
Available on OKX Marketplace:
Users can mint NFTs at no cost on the OKX Marketplace.
Part of Manchester City's Web3 Strategy:
The NFT launch is part of Manchester City's strategy to attract tech-savvy audiences and explore the possibilities of Web3.
The club will continue to explore Web3 possibilities through its partnership with OKX and other avenues.
Quote from Nuria Tarré, Man City's Chief Marketing and Fan Experience Officer:
"Digital ownership is another dimension that Man City is interested in bringing to its fans."
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